The company is scheduled to report fourth-quarter 2022 results on Jan.
#NETFLIX TRIAL COUNTRIES LIST 2022 720P#
The service also is limited to a single 720p HD stream at a time (as is the case for Netflix Basic without ads).Īccording to Netflix, Antenna’s data is not accurate, although Netflix did not provide its own sign-up figures for the ad plan. (Netflix says 5%-10% of total titles are unavailable in the ad tier, depending on market.) In addition, subscribers on the ad-supported plan, which serves up about 4-5 minutes of commercials per hour of content, can’t download titles for offline viewing.
Netflix Basic With Ads excludes some popular TV series and movies, including “House of Cards,” “New Girl” and “The Good Place,” for which Netflix does not currently have rights to serve advertising. Why is Netflix’s ad tier seemingly having a slow liftoff? One reason could be that the plan has several notable restrictions compared with Netflix’s ad-free offerings. The firm noted that HBO Max With Ads plan did pick up steam, accounting for up to nearly one-third of sign-ups in its first year, and that today about 21% of HBO Max subscribers are on the ad-supported plan. subscribers switched to the ad-supported plan in June 2021, compared with 0.1% for existing Netflix users in November 2022. In addition, Antenna found that 0.2% of existing HBO Max’s U.S.
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